Affiliate marketing is big today, thanks to the successful affiliate program initiated by Amazon that has propelled it to the top of the e-commerce tree. Most companies are now leveraging affiliate marketing to grow their businesses rapidly. Affiliate marketing involves selling other companies’ products through your website or blog. It’s very simple, you just place those company ads on your blog or website, and when a customer clicks on them, you get a commission for that. While affiliate marketing has numerous advantages when it comes to selling products online, it has its fair share of downsides. Let’s look at them:
Affiliates may give misleading information when selling products online
The world out there is cruel enough. Some people are out there for the sole purpose of making money. And that applies to affiliate marketing. Some affiliates may put out misleading or false advertising to cajole customers to click on their ads. Their sole aim is to get as much commission as possible. They can make claims about the products and services, which are exaggerated or totally wrong. This always results in loss of clients and sales by the merchant due to many complaints.
Unfulfilled promises of high commissions to market products online
There is a lot of statistics of merchants promising high commissions to lure more quality affiliates to their program but end up not paying the said commissions. They usually reduce the commissions after a week or two by giving a lot of excuses.
v Selling products online through affiliate marketing can be short-term
The downside to affiliate marketing is that the affiliate doesn’t know when the affiliate program will end. Some merchants wake up one day and decide to close their affiliate programs. This normally finds most affiliates off guard, and it really distorts their way of life.
v Affiliates may not grant your business online the respects and dedication it deserves
Business owners may work hard to increase their brand value, but get affiliates who don’t care about the goals and values of the brand. They may only care about money making. Such affiliates can run down a well-performing brand.
v Hijackers can indulge in selling products online through other affiliates’ links
Hackers snoop around when they know there is money. They may hijack affiliate links and make money from them.
Despite the downsides to affiliate marketing, it remains one of the most effective ways to market products online and get decent money. But for an affiliate to experience success in this line of work, they must do their due diligence and research before taking the plunge to prevent these disadvantages from manifesting.
— SME South Africa (@SMESouthAfrica) 4 de febrero de 2018